Our Team
At OGI Coffee, our strength comes from the diverse experience, creativity, and industry expertise of our founding team and advisors. Each member brings a unique perspective rooted in entrepreneurship, brand building, design, and business strategy — united by a passion for transforming how people enjoy premium coffee.
Brian Direen — Co-Founder & CEO
Brian is the visionary leader behind OGI Coffee, bringing over 25 years of global business experience spanning international strategy, commercial growth, and operational leadership. His career has included scaling consumer brands and driving product innovation across multiple markets. Prior to OGI Coffee, Brian played a key role in building up an Australian beverage product to global distribution in over 30 countries, developing deep expertise in strategic planning, partnership development, and new business growth.
At OGI Coffee, Brian leads the company’s overall vision, product blueprint, and strategic direction — blending passion for high-quality coffee with a relentless drive to simplify and elevate the daily coffee experience for consumers everywhere.
Joe Wallace — Co-Founder
Joe is a seasoned entrepreneur and strategist whose diverse business background strengthens OGI’s leadership foundation. With decades of experience in trade marketing, business planning, and startup ventures, Joe has been instrumental in developing business operations and brand strategy.
Joe’s journey includes founding and leading multiple successful enterprises across entertainment and consumer product industries. His entrepreneurial mindset and broad business acumen help shape how OGI approaches market opportunities and brand identity, ensuring every step forward reflects thoughtful strategy and creative momentum.
Fernando F A — Co-Founder & Senior Creative Director
Fernando brings a global design and brand-building perspective to OGI Coffee. Based in Lisbon, Portugal, his expertise spans Creative Direction, Brand Strategy, Art Direction, Packaging Design, UX/UI, and product design. With a background working for leading agencies and world-class brands, Fernando has a track record of creating visually striking, memorable, and highly strategic design solutions.
At OGI, Fernando leads creative vision, shaping the brand’s identity, packaging aesthetics, user experiences, and visual storytelling across channels. His work ensures that OGI Coffee not only tastes exceptional — it looks exceptional and resonates emotionally with coffee lovers everywhere.
Nicolas Hunley — Legal Advisor
Nicolas serves as a trusted legal advisor to OGI Coffee, providing guidance on legal strategy, compliance, and complex agreements. With experience advising both Fortune 100 companies and early-stage ventures, Nicolas brings deep legal insight and negotiation expertise to the team. His background includes working across diverse markets and supporting business founders in structuring and scaling their enterprises with confidence and clarity.
For Contact Us
Mail: [email protected]
Phone: +64272210857
21781 Ventura Blvd # 1004, California, Woodland Hills, 91364
Our Team
At OGI Coffee, our strength comes from the diverse experience, creativity, and industry expertise of our founding team and advisors. Each member brings a unique perspective rooted in entrepreneurship, brand building, design, and business strategy — united by a passion for transforming how people enjoy premium coffee.
Brian Direen — Co-Founder & CEO
Brian is the visionary leader behind OGI Coffee, bringing over 25 years of global business experience spanning international strategy, commercial growth, and operational leadership. His career has included scaling consumer brands and driving product innovation across multiple markets. Prior to OGI Coffee, Brian played a key role in building up an Australian beverage product to global distribution in over 30 countries, developing deep expertise in strategic planning, partnership development, and new business growth.
At OGI Coffee, Brian leads the company’s overall vision, product blueprint, and strategic direction — blending passion for high-quality coffee with a relentless drive to simplify and elevate the daily coffee experience for consumers everywhere.
Joe Wallace — Co-Founder
Joe is a seasoned entrepreneur and strategist whose diverse business background strengthens OGI’s leadership foundation. With decades of experience in trade marketing, business planning, and startup ventures, Joe has been instrumental in developing business operations and brand strategy.
Joe’s journey includes founding and leading multiple successful enterprises across entertainment and consumer product industries. His entrepreneurial mindset and broad business acumen help shape how OGI approaches market opportunities and brand identity, ensuring every step forward reflects thoughtful strategy and creative momentum.
Fernando F A — Co-Founder & Senior Creative Director
Fernando brings a global design and brand-building perspective to OGI Coffee. Based in Lisbon, Portugal, his expertise spans Creative Direction, Brand Strategy, Art Direction, Packaging Design, UX/UI, and product design. With a background working for leading agencies and world-class brands, Fernando has a track record of creating visually striking, memorable, and highly strategic design solutions.
At OGI, Fernando leads creative vision, shaping the brand’s identity, packaging aesthetics, user experiences, and visual storytelling across channels. His work ensures that OGI Coffee not only tastes exceptional — it looks exceptional and resonates emotionally with coffee lovers everywhere.
Nicolas Hunley — Legal Advisor
Nicolas serves as a trusted legal advisor to OGI Coffee, providing guidance on legal strategy, compliance, and complex agreements. With experience advising both Fortune 100 companies and early-stage ventures, Nicolas brings deep legal insight and negotiation expertise to the team. His background includes working across diverse markets and supporting business founders in structuring and scaling their enterprises with confidence and clarity.
For Contact Us
Mail: [email protected]
Phone: +64272210857
21781 Ventura Blvd # 1004, California, Woodland Hills, 91364